- Retail design
- Creative Services
I’ve led the development and delivery of retail design solutions for some of Scandinavia’s largest retail chains. Working directly with clients, from CEOs to marketing teams, I’ve developed creative concepts and signage solutions that reflect their brands and enhance their in-store environments. From creating concepts from scratch to working within established brand guidelines, I combine an understanding of client needs with creative problem-solving to deliver practical, effective design solutions that translate into real-world retail experiences.Templates are shown in their original Norwegian and Swedish.
Bunnpris
Concept
Every campaign lived in its own template – heavy files, elements in different places from one campaign to the next, and text that often ended up too small to read from the aisle.
One shared template for every campaign. Text size and position adapt depending on character amount, so long product names never shrink into fine print. The campaign artwork stays, but every campaign now follows the same structure – and the price got a calmer, cleaner treatment that reads at a glance.
Dogman
New templates · live in Norway, Sweden, Finland & Spain
The campaign did all the talking. A tall header took up valuable space, product images were small, and the price had to fight for attention.
Price, product and campaign each have a fixed place, and the layout adjusts automatically to whichever elements are switched on. Every campaign shares the same structure – now running in stores across Norway, Sweden, Finland and Spain.
Hageland
Concept
Legibility depended on the product. Long plant names and descriptions pushed the centred text down to sizes that were hard to read.
Left-aligned text holds up when text runs long, and the layout adjusts to the elements in use. Campaigns share one style while each still stands out on its own. The photo stays large on purpose – most customers recognise a plant by sight, not by name.
Raise Gruppen
New templates · live in Norway & Sweden
I created the original layout for the chain’s salon templates. This is the later update – new type and offers, built from their sketches into a full template set for Nikita Hair and Compliments: editorial serif numerals, generous white space and a single accent colour per offer.
Sportshopen
Concept
Every sign looked the same. A regular price and a sale were set in the same black type, with nothing to tell them apart. Long product copy competed with the price, and the wide techno typeface was hard to read at a distance.
A gradient header names the message up front: purple for sales, red for campaigns. The price sits in a slanted block, with the saving on a tab above and the old price struck through below, so the deal reads in one glance. The same parts work for one product, two, or a store-wide statement in light or dark.